Alternatives, Possibilities and Choices

Alternatives, Possibilities and Choices

Today I want to talk about another excellent thinking tool from Edward de Bono which has many applications in web design and development.

It’s called Alternatives, Possibilities and Choices (APC for short).

The basic premise is that we are educated, and have possibly evolved, to make use of the first solution to a problem that presents itself to our minds. However, very often, this first solution is not the optimal one!

The topic ties in with a very interesting problem from decision theory and daily life: the secretary problem, which explores the fundamental human dilemma of the look/leap balance.

The basic message is:

The first solution you think of is probably not the best!

When it comes to considering solutions, you really should “overthink” – keep going with ideas for longer than you think you need to, and then decide on the best one. There are more precise and specific details for those interested, but even just as a basic “rule of thumb” this approach can transform your decision making process.

The power of de Bono’s thinking tools is often underestimated due to their simplicity. However they actually come from years of research and refinement and are used effectively in many top companies and in schools throughout the world. Some more info can be found here: Alternatives, Possibilities and Choices.

May you make good decisions from abundant options.